Your Innovation Partner
The home for a nonprofits’ first step into AI.
Bring your mission into the AI age. Increase donations, advocacy and deeper engagement.
Whitelabel is helping us build a more resilient, future-ready nonprofit, one that can adapt quickly as user needs shift, while staying clear on mission and consistent in how we show up.
Trusted by nonprofit and impact teams of all sizes and budgets. Building with care, shaped by people.
The nonprofit world is on the edge of something extraordinary.
Welcome to Whitelabel. We partner with nonprofits to design and build AI-powered products and experiences that improve engagement, deepen donor relationships, and drive real outcomes. We work alongside your team to turn complex challenges into focused, human-centred solutions.
Donors needs are changing fast.
Expectations are higher, attention is shorter, and experiences must feel personal, simple, and worth returning to.
Donors needs are changing fast.
Expectations are higher, attention is shorter, and experiences must feel personal, simple, and worth returning to.
Donors needs are changing fast.
Expectations are higher, attention is shorter, and experiences must feel personal, simple, and worth returning to.
We’re your AI innovation partner.
Not a product vendor. We blend strategy, design, and delivery to make AI safe, simple, and human.
We’re your AI innovation partner.
Not a product vendor. We blend strategy, design, and delivery to make AI safe, simple, and human.
We’re your AI innovation partner.
Not a product vendor. We blend strategy, design, and delivery to make AI safe, simple, and human.
Focus on your mission.
You’re already stretched running programs and fundraising. We make innovation doable.
Focus on your mission.
You’re already stretched running programs and fundraising. We make innovation doable.
Focus on your mission.
You’re already stretched running programs and fundraising. We make innovation doable.
What we do
What we do
Find out which one of our products or services fit the needs of your nonprofit.
Find out which one of our products or services fit the needs of your nonprofit.
Audience Discovery & Insight
Understand who your audiences are, what they need, and where engagement is breaking down.
AI Engagement Experiences
Design and build conversational and interactive experiences across web, mobile, and community platforms.
Knowledge & Content Systems
Structure your content, programs, and institutional knowledge so AI can use it safely and effectively.
Fundraising & Giving Flows
Improve how supporters ask, give, and follow through with intelligent prompts, checkout, and stewardship.
Automation & Programme Enablement
Reduce manual work across operations, and enhancing project delivery with targeted AI workflows.
Measurement & Iteration
Track what’s working, learn quickly, and refine or scale based on real-world outcomes.
Audience Discovery & Insight
Understand who your audiences are, what they need, and where engagement is breaking down.
AI Engagement Experiences
Design and build conversational and interactive experiences across web, mobile, and community platforms.
Knowledge & Content Systems
Structure your content, programs, and institutional knowledge so AI can use it safely and effectively.
Fundraising & Giving Flows
Improve how supporters ask, give, and follow through with intelligent prompts, checkout, and stewardship.
Automation & Programme Enablement
Reduce manual work across operations, and enhancing project delivery with targeted AI workflows.
Measurement & Iteration
Track what’s working, learn quickly, and refine or scale based on real-world outcomes.
Audience Discovery & Insight
Understand who your audiences are, what they need, and where engagement is breaking down.
AI Engagement Experiences
Design and build conversational and interactive experiences across web, mobile, and community platforms.
Knowledge & Content Systems
Structure your content, programs, and institutional knowledge so AI can use it safely and effectively.
Fundraising & Giving Flows
Improve how supporters ask, give, and follow through with intelligent prompts, checkout, and stewardship.
Automation & Programme Enablement
Reduce manual work across operations, and enhancing project delivery with targeted AI workflows.
Measurement & Iteration
Track what’s working, learn quickly, and refine or scale based on real-world outcomes.
Case Studies
Get inspired
Get inspired
We listen to your needs, co-design a pilot, then scale what works.
We listen to your needs, co-design a pilot, then scale what works.
How Livestrong delivers 24/7 cancer support that’s clinically safe and emotionally intelligent
Ellis is now a proven support layer for people navigating cancer: a fast, practical “Support Engine” on web for anxious moments, and a more personal “Recovery Coach” on mobile for daily check-ins and emotional support. Across 2025, Ellis supported 4,448+ people through 6,260+ conversations, acting as a safety net that helps survivors find clarity, next steps, and the right signposting at the right time.
4,448+ people supported in year one
10% of high-stress sessions resolved in one chat
Whitelabel has been a game-changer for how we connect with our audience. It's helping us make cancer support more accessible, more actionable, and more personal than ever before.
Suzanne Stone, CEO Livestrong
How Livestrong delivers 24/7 cancer support that’s clinically safe and emotionally intelligent
Ellis is now a proven support layer for people navigating cancer: a fast, practical “Support Engine” on web for anxious moments, and a more personal “Recovery Coach” on mobile for daily check-ins and emotional support. Across 2025, Ellis supported 4,448+ people through 6,260+ conversations, acting as a safety net that helps survivors find clarity, next steps, and the right signposting at the right time.
4,448+ people supported in year one
10% of high-stress sessions resolved in one chat
Whitelabel has been a game-changer for how we connect with our audience. It's helping us make cancer support more accessible, more actionable, and more personal than ever before.
Suzanne Stone, CEO Livestrong
How Livestrong delivers 24/7 cancer support that’s clinically safe and emotionally intelligent
Ellis is now a proven support layer for people navigating cancer: a fast, practical “Support Engine” on web for anxious moments, and a more personal “Recovery Coach” on mobile for daily check-ins and emotional support. Across 2025, Ellis supported 4,448+ people through 6,260+ conversations, acting as a safety net that helps survivors find clarity, next steps, and the right signposting at the right time.
4,448+ people supported in year one
10% of high-stress sessions resolved in one chat
Whitelabel has been a game-changer for how we connect with our audience. It's helping us make cancer support more accessible, more actionable, and more personal than ever before.
Suzanne Stone, CEO Livestrong
How Net Impact personalizes member engagement at scale, using Whitelabel
Whitelabel's Checkout and AI assistant (multilingual) guides members to resources, career paths, and chapter actions—while leadership gets clear insights to grow dues, licenses, and alumni re-engagement.
Board-ready strategy to pilot in 90 days
$$$ New Revenue Unlock
We're building a member experience that feels one-to-one at global scale—personal guidance for students and professionals, without adding staff load.
Karen Johns, CEO of Net Impact
How Net Impact personalizes member engagement at scale, using Whitelabel
Whitelabel's Checkout and AI assistant (multilingual) guides members to resources, career paths, and chapter actions—while leadership gets clear insights to grow dues, licenses, and alumni re-engagement.
Board-ready strategy to pilot in 90 days
$$$ New Revenue Unlock
We're building a member experience that feels one-to-one at global scale—personal guidance for students and professionals, without adding staff load.
Karen Johns, CEO of Net Impact
How Net Impact personalizes member engagement at scale, using Whitelabel
Whitelabel's Checkout and AI assistant (multilingual) guides members to resources, career paths, and chapter actions—while leadership gets clear insights to grow dues, licenses, and alumni re-engagement.
Board-ready strategy to pilot in 90 days
$$$ New Revenue Unlock
We're building a member experience that feels one-to-one at global scale—personal guidance for students and professionals, without adding staff load.
Karen Johns, CEO of Net Impact
How Nervelli ships their conversational pain app faster, using Whitelabel
Nervelli's Platform uses Whitelabel's clinical-grade API to enhance daily check-ins, locked libraries, so each user chat is hyper personalized to the users pain.
API Integration
6 weeks to MVP
Whitelabel let us advance our user experience with personalized chat and prompting, while our team ships faster.
Leon Jacobson, CEO of Nerveli
How Nervelli ships their conversational pain app faster, using Whitelabel
Nervelli's Platform uses Whitelabel's clinical-grade API to enhance daily check-ins, locked libraries, so each user chat is hyper personalized to the users pain.
API Integration
6 weeks to MVP
Whitelabel let us advance our user experience with personalized chat and prompting, while our team ships faster.
Leon Jacobson, CEO of Nerveli
How Nervelli ships their conversational pain app faster, using Whitelabel
Nervelli's Platform uses Whitelabel's clinical-grade API to enhance daily check-ins, locked libraries, so each user chat is hyper personalized to the users pain.
API Integration
6 weeks to MVP
Whitelabel let us advance our user experience with personalized chat and prompting, while our team ships faster.
Leon Jacobson, CEO of Nerveli
How Bonded by Baby scales postpartum care nationwide, using Whitelabel
Bonded by Baby uses Whitelabel's clinical-grade API to deliver personalized postpartum support, linking chat insights to Mount Sinai pathways—now primed for multi-state roll-out.
Mobile app launched
Revenue unlock from Website chat experience
Whitelabel lets us take our Brooklyn program with Mount Sinai nationwide—daily check-ins, smart prompts, and real referrals at scale.
Rose Perry, Founder of Social Creatures
How Bonded by Baby scales postpartum care nationwide, using Whitelabel
Bonded by Baby uses Whitelabel's clinical-grade API to deliver personalized postpartum support, linking chat insights to Mount Sinai pathways—now primed for multi-state roll-out.
Mobile app launched
Revenue unlock from Website chat experience
Whitelabel lets us take our Brooklyn program with Mount Sinai nationwide—daily check-ins, smart prompts, and real referrals at scale.
Rose Perry, Founder of Social Creatures
How Bonded by Baby scales postpartum care nationwide, using Whitelabel
Bonded by Baby uses Whitelabel's clinical-grade API to deliver personalized postpartum support, linking chat insights to Mount Sinai pathways—now primed for multi-state roll-out.
Mobile app launched
Revenue unlock from Website chat experience
Whitelabel lets us take our Brooklyn program with Mount Sinai nationwide—daily check-ins, smart prompts, and real referrals at scale.
Rose Perry, Founder of Social Creatures
Open AI Grant
Open AI Grant
Open AI Grant
Whitelabel supports Social Creatures in Securing Major funding opportunity to scale bonded by baby programme.
We’re excited to share that Social Creatures Inc. and Whitelabel are partnering to co-design an AI companion for new parents, building on Social Creatures’ flagship program Bonded by Baby and support from the OpenAI People-First AI Fund.
Through Bonded by Baby, they support new parents with a year-long, place-based cohort model that embeds mental health support, social connection, and culturally aligned care into postpartum life.
In just the past 12 months, Bonded by Baby has:
Reached nearly 50,000 people through online tools.
Reduced postpartum depression by 29% in a Mount Sinai trial.
We’re excited to share that Social Creatures Inc. and Whitelabel are partnering to co-design an AI companion for new parents, building on Social Creatures’ flagship program Bonded by Baby and support from the OpenAI People-First AI Fund.
Through Bonded by Baby, they support new parents with a year-long, place-based cohort model that embeds mental health support, social connection, and culturally aligned care into postpartum life.
In just the past 12 months, Bonded by Baby has:
Reached nearly 50,000 people through online tools.
Reduced postpartum depression by 29% in a Mount Sinai trial.
We’re excited to share that Social Creatures Inc. and Whitelabel are partnering to co-design an AI companion for new parents, building on Social Creatures’ flagship program Bonded by Baby and support from the OpenAI People-First AI Fund.
Through Bonded by Baby, they support new parents with a year-long, place-based cohort model that embeds mental health support, social connection, and culturally aligned care into postpartum life.
In just the past 12 months, Bonded by Baby has:
Reached nearly 50,000 people through online tools.
Reduced postpartum depression by 29% in a Mount Sinai trial.
FAQs
Working with Whitelabel
Working with Whitelabel
What teams usually want to know before starting a pilot.
What teams usually want to know before starting a pilot.
Do you sell a product or offer services?
We partner on focused engagements. We belive in tech enabled services, from strategy to leveraging our AI platform to bespoke deployments, but we do not sell off-the-shelf products.
How do we start working together?
We begin with a pro-bono working session to understand your constraints, goals, and where opportunity actually exists.
Is this only for large nonprofits with big budgets?
No. We work with small and mid-sized teams, in some cases we have submitted successful grants to undertake projects.
How do you use AI safely and responsibly?
We are SOC 2 compliant and are actively undergoing HIPAA compliance. Systems are designed with data minimisation, access controls, and human oversight.
What kind of results should we expect?
Improved engagement, reduced manual effort, and clearer insight into what’s driving outcomes.
How long does a typical engagement last?
Initial pilots typically run 4–8 weeks, with the option to iterate or scale based on results. We offer ongoing retainers on a case by case basis.
Do we need to replace our existing tools or systems?
We integrate with your existing platforms wherever possible.
Do you sell a product or offer services?
We partner on focused engagements. We belive in tech enabled services, from strategy to leveraging our AI platform to bespoke deployments, but we do not sell off-the-shelf products.
How do we start working together?
We begin with a pro-bono working session to understand your constraints, goals, and where opportunity actually exists.
Is this only for large nonprofits with big budgets?
No. We work with small and mid-sized teams, in some cases we have submitted successful grants to undertake projects.
How do you use AI safely and responsibly?
We are SOC 2 compliant and are actively undergoing HIPAA compliance. Systems are designed with data minimisation, access controls, and human oversight.
What kind of results should we expect?
Improved engagement, reduced manual effort, and clearer insight into what’s driving outcomes.
How long does a typical engagement last?
Initial pilots typically run 4–8 weeks, with the option to iterate or scale based on results. We offer ongoing retainers on a case by case basis.
Do we need to replace our existing tools or systems?
We integrate with your existing platforms wherever possible.
Do you sell a product or offer services?
We partner on focused engagements. We belive in tech enabled services, from strategy to leveraging our AI platform to bespoke deployments, but we do not sell off-the-shelf products.
How do we start working together?
We begin with a pro-bono working session to understand your constraints, goals, and where opportunity actually exists.
Is this only for large nonprofits with big budgets?
No. We work with small and mid-sized teams, in some cases we have submitted successful grants to undertake projects.
How do you use AI safely and responsibly?
We are SOC 2 compliant and are actively undergoing HIPAA compliance. Systems are designed with data minimisation, access controls, and human oversight.
What kind of results should we expect?
Improved engagement, reduced manual effort, and clearer insight into what’s driving outcomes.
How long does a typical engagement last?
Initial pilots typically run 4–8 weeks, with the option to iterate or scale based on results. We offer ongoing retainers on a case by case basis.
Do we need to replace our existing tools or systems?
We integrate with your existing platforms wherever possible.
AI Network for Non Profits
Whitelabel co-creates Industry leading Network with 3000+ nonprofit leaders and growing
AI Network for Non Profits
Whitelabel co-creates Industry leading Network with 3000+ nonprofit leaders and growing
Don't let Big Tech
write your nonprofit playbook.
Don't let Big Tech write your nonprofit playbook.
Don't let Big Tech write your nonprofit playbook.
A learning space for leaders across the sector to share, debate and direct where AI can be used for maximum impact.
Contact
Start a conversation
Tell us a bit about your organization, your challenges, and what you’re trying to move forward with AI. We’ll take it from there.
Office
Wythe Avenue, Brooklyn, New York City
167-169 Great Portland Street,
W1W 5PF