How Hunger Free Colorado partnered with Whitelabel to launch DonorFront: a donor-facing app with an AI assistant that answers questions, a ZIP food-finder that connects people to local food banks, and one-tap giving that works on desktop and mobile.
Impact at a glance
Finding food, and giving
Two people arrive at hungerfreecolorado.org in the same minute. One is on her phone in a car park, looking for the nearest food bank before it shuts. The other is at a desk, ready to give, with a question about what the gift will fund. Hunger Free Colorado works to ensure that every Coloradan has enough healthy food to thrive, and both of those people are its audience, and they had been arriving at a website built for neither.
We think that is the right way to see the brief, because it rules out the usual answer. A donation page would serve the second visitor and lose the first; a resource directory would do the reverse. What the organisation needed was one destination that could route a person to local food assistance by ZIP code, answer a donor's questions as she asked them, and take a gift in a tap, on a phone as well as a desktop. Everything we built follows from having to serve both people at once.
Assistant, finder, one tap
Hunger Free Colorado and Whitelabel built DonorFront, one app with three parts. An AI assistant answers questions about hunger relief programmes, how donations are used and the impact of the work. A ZIP food-finder takes a postcode and returns nearby food banks and assistance programmes. And one-tap giving lets a donor contribute on any device, through a smart checkout that defaults to donor-covered fees so 100 percent of the gift reaches the cause.
It runs on Whitelabel's DonorPageAI and Smart Checkout stack, which means the giving flow is tuned for conversion, the assistant answers only from Hunger Free Colorado's own content and never invents, and the whole thing works the same on a phone as on a desktop. It was designed as a single destination on purpose: whoever arrives, and whatever they came for, they find it without leaving the page or filling in a second form.
Live, and serving Colorado
DonorFront is live and serving people across Colorado, handling donor questions, food bank lookups and contributions in one experience. The woman in the car park types her ZIP code and gets the food bank down the road; the donor at the desk asks what a gift funds, gets an answer drawn from the organisation's own material, and gives without leaving the conversation.
For Hunger Free Colorado that is a change in kind rather than degree. Discovery, education, connection and conversion used to live in separate tools; now they live at one URL, and it has become the front door for the organisation's digital engagement, the single place a person can ask, find, and give in the same session without losing context between pages.
What other nonprofits can learn
Hunger Free Colorado shows how to build a donor-facing platform that does more than collect gifts. DonorFront is the model for any nonprofit that serves several audiences at once, people seeking help, donors ready to give, and everyone in between with a question, because it does not force anyone into one funnel; it meets each person where they are with the tool they need in that moment.
For organisations in hunger relief, housing, health access or any mission where connecting people to local resources is part of the work, the ZIP finder in particular travels well. People need help in their own community, not a national directory to search by hand, and a ZIP-based finder gets them there faster. The wider lesson is integration: donor engagement, AI assistance, resource connection and giving do not have to be four tools on four domains. Designed as one system, the experience is better for everyone who arrives and the organisation has one source of truth instead of data scattered across platforms, which is what Hunger Free Colorado now has.
Frequently asked questions
What is DonorFront?
DonorFront is Hunger Free Colorado's donor-facing app built on Whitelabel's platform. It combines an AI assistant that answers questions about hunger relief programs, a ZIP food-finder that connects people to local food banks, and one-tap giving that works on desktop and mobile.
How does the ZIP food-finder work?
People enter their ZIP code and see nearby food banks and assistance programs in their area. The finder helps people find local resources quickly without navigating complex websites or calling multiple numbers.
Can donors ask questions before they give?
Yes. The AI assistant answers questions about how donations are used, what programs they support, and the impact of Hunger Free Colorado's work. The assistant is grounded in the organization's content and never invents answers, so donors get accurate information in real time.
Can other nonprofits build a similar platform?
Yes. DonorFront is built on Whitelabel's DonorPageAI and Smart Checkout stack, which is available to any nonprofit. The ZIP finder model is replicable for organizations that need to connect people to local resources, and the AI assistant can be trained on any organization's content. Start with a conversation to explore what's possible for your mission.