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Why Whitelabel
The sector whitepaperInsights from 16 nonprofits in the OpenAI Foundation's People-First AI FundMeet the first cohortSix nonprofits running agentic fundraising in the open
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Sector research

The sector whitepaper

Insights from 16 nonprofits in the OpenAI Foundation's People-First AI Fund, and how much they turned out to have in common.

Read the paper
Open experiments

Meet the first cohort

Six nonprofits running five months of agentic fundraising in the open, with everything they learn published as they go.

Meet them
AI for Non-Profits Network
Every post on the network ↗
Guides by topic
View all articles →

We partner with nonprofits taking bold leaps.

The Lab designs and builds custom AI products around your mission, from first concept to live. We are selective on purpose: we look for projects that can scale to nationwide impact or set a precedent for the sector.

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SOC 2 compliant, verified by VantaHIPAA compliant, verified by Vanta

Trusted by nonprofit teams of all sizes and budgets. Building with care, shaped by people.

LivestrongSt Michael'sNet ImpactGeneration180Income MovementCameron HouseHunger Free ColoradoSocial CreaturesIt Gets BetterNo Stomach For CancerTwo River TimesSt Wilfrid'sCAUSESitGritProject EquityCanadian Red CrossCulture NextadfinitasFrucht AlarmStratovationOpportunity Knocks

The nonprofit sector is on the edge of something extraordinary.

Welcome to the Whitelabel Lab. We partner with ambitious nonprofits to design and build custom AI products and experiences that deepen donor relationships, increase engagement, and drive real outcomes. We work alongside your team to turn bold ideas into focused, human-centered products.

Projects we’re working on

We listen to your needs, co-design a pilot, then scale what works.

Livestrong / Ellis

How Livestrong delivers 24/7 cancer support that's clinically safe and emotionally intelligent

8,300+ people supported10% resolved in one chat
“Whitelabel has been a game-changer for how we connect with our audience. It's helping us make cancer support more accessible, more actionable, and more personal than ever before.”
Suzanne Stone, CEO, Livestrong
Read case study →
Hunger Free Colorado

How Hunger Free Colorado makes giving simple with DonorFront: AI assistant, ZIP food finder, and one-tap checkout

DonorFront liveAI + ZIP finder + giving
Hunger Free Colorado, statewide Colorado
Read case study →
Net Impact

How Net Impact personalizes member engagement at scale, using Whitelabel

LiveNew revenue unlock
“We're building a member experience that feels one-to-one at global scale, personal guidance for students and professionals, without adding staff load.”
Karen Johns, CEO, Net Impact
Read case study →
Bonded by Baby

How Bonded by Baby scales postpartum care nationwide, using Whitelabel

Mobile app launchedAI-driven support
“Whitelabel lets us take our Brooklyn program with Mount Sinai nationwide: daily check-ins, smart prompts, and real referrals at scale.”
Rose Perry, Founder, Social Creatures
Read case study →
The Two River Times newsroom team in New Jersey

How The Two River Times makes local journalism more accessible, using Whitelabel

More accessible local newsArchives made useful
“A respected local newspaper serving communities across New Jersey, exploring with Whitelabel how AI can make local journalism more accessible, local archives more useful, and the community connection that makes local news matter stronger.”
The Two River Times, Monmouth County, NJ
Read case study →
Members of the Culture Next network on stage holding the Culture Counts report

How Culture Next is turning 40 years of European Capital of Culture bids into something cities can use

In development40+ cities
Culture Next, a network of 40+ European cities
Read case study →
The Project Equity team

How Project Equity moves retiring owners toward employee ownership, using Whitelabel

Adaptive advisor trainingIn development
Project Equity, national
The It Gets Better Project at a Pride parade

How It Gets Better puts a conversational layer over its imi guide, using Whitelabel

Fifteen years of vetted contentNever mistaken for a therapist
“We especially want young people to not think a chatbot is a therapist. We want to avoid that at all costs. How do we offer as much support as possible without going too far?”
Brian Wenke, CEO, It Gets Better
A SitGrit seated fitness class running live on Zoom

How SitGrit builds a profile of every participant and takes the load off running events, using Whitelabel

93% report physical health gains75% report social health gains
“Led by world-class trainers, including Paralympic athletes, and co-designed with wheelchair users, SitGrit builds both physical and social health through fully seated group fitness classes.”
SitGrit, a Social Creatures program

OpenAI Foundation grant

We help secure major funding to scale programs that matter.

Social Creatures Inc. and Whitelabel are partnering to co-design an AI companion for new parents, building on the flagship Bonded by Baby program and support from the OpenAI Foundation's People-First AI Fund.

50,000
people reached
through online tools
29%
reduction in postpartum
depression (Bonded by Baby trial)
Partner with us on a grant
Whitelabel
People-First AI Fund

FAQs

Working with Whitelabel

What teams usually want to know before starting a pilot.

Do you sell a product or offer services?

We work in two ways: as a lab designing and building custom AI products with ambitious nonprofits, and as a platform for teams deploying AI at scale. Both start with a conversation.

What does the Lab build?

Custom AI products around your mission. That can be an AI strategy and roadmap, from the low-hanging fruit to a two-year outlook; conversational and interactive experiences across web, mobile and community platforms; knowledge and content systems that let AI use your programs and expertise safely; a design sprint that gets an MVP in front of people; automation that takes manual work out of operations and program delivery; and the measurement that tells us what to scale.

How do we start working together?

We begin with a pro-bono working session to understand your constraints, goals, and where the opportunity is.

Is this only for large nonprofits with big budgets?

No. Size and budget matter less than the project. We look for work that can scale to nationwide impact or set a precedent for the sector, and in some cases we have submitted successful grants to make it happen.

How do you use AI safely and responsibly?

Data is handled the SOC 2 and HIPAA-compliant way, visible live in our Vanta-powered trust centre. Systems are designed with data minimisation, access controls, and human oversight.

What kind of results should we expect?

Improved engagement, reduced manual effort, and clearer insight into what's driving outcomes.

How long does a typical engagement last?

Initial pilots typically run 4–8 weeks, with the option to iterate or scale based on results. We offer ongoing retainers on a case-by-case basis.

Do we need to replace our existing tools or systems?

We integrate with your existing platforms wherever possible.

4,000+ nonprofit leaders

Don't let Big Tech write your nonprofit playbook.

A learning space for leaders across the sector to share, debate, and direct where AI can be used for maximum impact.

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Contact

Start a conversation

Tell us a bit about your organization, your challenges, and what you're trying to move forward with AI. We'll take it from there.

Founders

Ralf AlwaniJak Spencer