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One orchestration layer
Every way you raise, on top of the stack you already run.
View all products →Every way you raise, on top of the stack you already run.
View all products →THE WHITELABEL LAB
The Lab designs and builds custom AI products around your mission, from first whiteboard to shipped and live. We are selective on purpose: we look for projects that can scale to nationwide impact or set a precedent for the sector.
Trusted by nonprofit teams of all sizes and budgets. Building with care, shaped by people.
ABOUT
Welcome to the Whitelabel Lab. We partner with ambitious nonprofits to design and build custom AI products and experiences that deepen donor relationships, increase engagement, and drive real outcomes. We work alongside your team to turn bold ideas into focused, human-centred products.
Expectations are higher, attention is shorter, and experiences must feel personal, simple, and worth returning to.
Not a product vendor. Strategy, design, and engineering under one roof, taking custom builds from whiteboard to live.
You're already stretched running programs and fundraising. We make innovation doable.
WHAT WE DO
We work in two ways: as a lab designing and building custom AI products with ambitious nonprofits, and as a platform for teams deploying AI at scale. Both start with a conversation.
From the low-hanging fruit to a two-year outlook, a clear AI roadmap for your nonprofit.
Design and build conversational and interactive experiences across web, mobile, and community platforms.
Structure your content, programs, and institutional knowledge so AI can use it safely and effectively.
A focused challenge to get an MVP to market. Test, improve, and show immediate value.
Reduce manual work across operations, enhancing project delivery with targeted AI workflows.
Track what's working, learn quickly, and refine or scale based on real-world outcomes.
CASE STUDIES
We listen to your needs, co-design a pilot, then scale what works.
“Whitelabel has been a game-changer for how we connect with our audience. It's helping us make cancer support more accessible, more actionable, and more personal than ever before.”
Suzanne Stone, CEO, Livestrong
“We're building a member experience that feels one-to-one at global scale, personal guidance for students and professionals, without adding staff load.”
Karen Johns, CEO, Net Impact
“Whitelabel lets us take our Brooklyn program with Mount Sinai nationwide: daily check-ins, smart prompts, and real referrals at scale.”
Rose Perry, Founder, Social CreaturesOPENAI GRANT
Social Creatures Inc. and Whitelabel are partnering to co-design an AI companion for new parents, building on the flagship Bonded by Baby program and support from the OpenAI People-First AI Fund.
People-First AI FundFAQS
What teams usually want to know before starting a pilot.
We work in two ways: as a lab designing and building custom AI products with ambitious nonprofits, and as a platform for teams deploying AI at scale. Both start with a conversation.
We begin with a pro-bono working session to understand your constraints, goals, and where opportunity actually exists.
No. Size and budget matter less than the project. We look for work that can scale to nationwide impact or set a precedent for the sector, and in some cases we have submitted successful grants to make it happen.
Data is handled the SOC 2 and HIPAA-compliant way, visible live in our Vanta-powered trust centre. Systems are designed with data minimisation, access controls, and human oversight.
Improved engagement, reduced manual effort, and clearer insight into what's driving outcomes.
Initial pilots typically run 4–8 weeks, with the option to iterate or scale based on results. We offer ongoing retainers on a case-by-case basis.
We integrate with your existing platforms wherever possible.
A learning space for leaders across the sector to share, debate, and direct where AI can be used for maximum impact.
Sign up to the weekly briefingsCONTACT
Tell us a bit about your organization, your challenges, and what you're trying to move forward with AI. We'll take it from there.